SEATTLE – No phone, no internet, just a paper map, a Polaroid camera, and locals-only recommendations. That is all New Yorker Mike Greenfield had to inform his quest to uncover the beating heart of Seattle’s world-renowned seafood scene in the latest innovative and original program debuted by Visit Seattle, today, called “Crowdsourced.”
As co-host for the popular YouTube cooking show Brothers Green Eats, Greenfield is the antithesis of an adventurer who leaves the house without the power of the internet in his pocket. After being dropped off for a tour at one of the region’s most famous oyster purveyors, Taylor Shellfish Farms, Greenfield strikes out on his own, asking locals for their stories and experiences with Seattle’s seafood and cuisine. Unfolding into a journey that explores the relationship between the sea and the people of Seattle’s reliance on it for jobs and sustenance, Greenfield finds himself combing through fresh-catch bins with fisherman at Fisherman’s Terminal, catching flying fish at Pike Place Market, devouring oysters on the half-shell at renowned oyster bars and understanding the pure joy of classically prepared quality seafood at Shiro’s Sushi Restaurant.
“As a visitor, getting to know a city can be as easy as a quick Google Map search for its best attractions or a scan of the latest Yelp reviews for hot, trendy restaurants,” Senior Vice President & CMO of Visit Seattle Ali Daniels said. “But getting to the heart of what makes a city great often takes knowing someone who lives there. ‘Crowdsourced’ does just that – it takes the culmination of generations of locals-only knowledge of Seattle, uncovers and shares it for anyone who finds themselves in this incredible city.”
Always pushing limits, Visit Seattle, the city’s official destination marketing organization and their agency of record PB&, debuted the first episode, “Food from the Sea,” in partnership with Vox Media. In total, four films will make up the “Crowdsourced” series. Other episodes in the series will launch in June, August and October.
June’s episode will celebrate the city’s legendary LGBTQ community in front of its annual Pride Festivals. August will feature the maker culture in Seattle highlighting locally-made and celebrated products. The final installment will be October’s episode which tackles Seattle’s awesome wilderness and outdoor adventure scene.
As part of its marketing initiatives, Visit Seattle made a strategic pivot in fall of 2015 to leverage VISITSEATTLE.tv as a model more akin to a TV network with engaging programming. They’ve produced award-winning original content which has led to increased site traffic, record video views and numerous industry accolades.
In March, Visit Seattle was recognized for the creation of original content programming, winning three American Advertising Awards for two video content series – “Project 5×5” and “Turning Tables” – on their digital channel, VISITSEATTLE.tv, as well as for a special Seattle pop-up activation in New York City.
“Project 5×5” featured five notable filmmakers who came to Seattle to film a story each based on one of the five senses. The films debuted at Sundance Film Festival in 2017 and have proven to be an incredibly powerful and effective tool in generating awareness for the city as a destination for everyone, Daniels added. “Turning Tables” is an episodic program which captures the harmony of what happens when Seattle’s best chefs are matched with some of the city’s most notable artists to design a menu and set list to create an unrivaled dining experience.
View “Crowdsourced – Food from the Sea” at:
Visit Seattle has served as the official destination marketing organization (DMO) for Seattle and King County for more than 50 years. A 501(c)(6) organization, Visit Seattle enhances the economic prosperity of the region through global destination branding along with competitive programs and campaigns in leisure travel marketing, convention sales and overseas tourism development. Nearly 40 million annual visitors spend $7.4 billion in the city and county each year. The economic power of travel and tourism generates more than 76,000 Seattle area jobs and contributes $762 million in annual state and local tax revenue. Go to www.visitseattle.org.
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