Press Release

January 24, 2017

Media Contact:
Alisa Carroll, Visit Seattle


Visit Seattle Debuts Five Short Films at
Sundance Film Festival

Five Notable Filmmakers Capture Seattle Through One of the Five Senses
in Innovative Project Five by Five


SEATTLE–At the Sundance Film Festival today, SundanceTV and Visit Seattle, the official destination marketing organization for Seattle, launched Project Five by Five, short films by prominent filmmakers that celebrate Seattle through the five senses. Visit Seattle is the first destination marketing organization to release films with SundanceTV.

“The Seattle story is not one that can be told, it has to be experienced,” said Ali Daniels, Vice President of Marketing for Visit Seattle. “The filmmakers developed their film ideas based around one of the five senses and then came to Seattle to bring that vision to life. The result is five very unique short films that show, in a sensorial way, the rich texture of Seattle. Ultimately, we want people to feel inspired to visit.”

Here’s a look at Project Five by Five:

  • Clea DuVall | Taste | Taste
    Her film harnesses Seattle’s unique relationship to its natural surroundings by exploring the process of the purest parts of Seattle and following them on a journey – across the water by ferry – from farm to counter. DuVall is a Los Angeles-based actress, producer, and director whose film The Intervention debuted at the 2016 Sundance Film Festival. She also appears on HBO’s Veep.
  • Drew Christie | Smell | Scent of a Sasquatch
    Did you know the Sasquatch is the unofficial mascot of Seattle? Watch as her excellent sense of smell guides her on a tour of the city in this animated short. Christie is a Seattle-based filmmaker who has been making films and animations since he was five. He produces work for Showtime’s Billions.
  • Ian Cheney | Touch | The Forest and the Trees
    In this short, we move from the raw beauty of towering trees to the myriad ways Seattle dwellers and visitors experience the forest. While the city’s skyline is iconic, the forests were Seattle’s first skyscrapers and are the featured players in this quiet portrait of a green city. Cheney is a Brooklyn-based American documentary filmmaker who received an Emmy nomination for his film The City Dark on PBS.
  • Martha Stephens | Sight | All at Sea
    Bruce Lee’s relationship with Seattle inspires this short: a fictionalized account of a brief moment in his life when he felt isolated, frustrated and restless. But a view of Seattle’s skyline helps him find his balance. Stephens’ first two feature films Passenger Pigeons (2010) and Pilgrim Song (2012) premiered at SXSW and her third film, Land Ho! (2014) premiered at the Sundance Film Festival and was purchased by Sony Pictures Classics. She currently resides in Olympia, WA.
  • Terence Nance | Sound | Jimi Could Have Fallen from the Sky
    This short is the unauthorized, heavily abridged, biographical, visual and supersonic moment about the fact that Seattle-born and raised Johnny Allen Hendrix (aka Jimi Hendrix) knew how to skydive. Nance is an American artist, musician, and film director whose first feature film An Oversimplification of her Beauty premiered at Sundance Film Festival’s 2012 New Frontier section.

In just one year, Visit Seattle has produced 6 series and more than 120 pieces of video content that appear on as well as on YouTube, Amazon Fire TV, REVOLT TV, Matador, and Vox Media. According to Daniels, this new approach to marketing Seattle is working.

“Our videos are getting the views we expected, people are watching from start to finish, and we’re reaching an important demographic of 25- to 44-year-olds,” she said.

Project Five by Five can be seen on and




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