Press Release

News Release
May 16, 2016

Media Contact:
Alisa Carroll
(206) 461-5862


Visit Seattle Partners with Utrip, an Intelligent Trip Planning Platform, Giving Visitors and Locals a New and Easy Way to Personalize Their Seattle Visit

Tips and Recommendations from Seattle Luminaries Provide Unique Local Insights

SEATTLE – Today, Visit Seattle, the official destination marketing organization for Seattle, introduced an easy-to-use, customer-focused itinerary builder powered by Utrip PRO that enables visitors and locals alike to create personalized itineraries based on their interests, budget, and length of stay in the city. In addition, there are tips and recommendations from local celebs including Seattle Mariners Cy Young Award winning pitcher Felix Hernandez, Pacific Northwest Ballet Principal Dancer Jonathan Porretta, and James Beard Award winning Chef Maria Hines. The Utrip planner can be found on Visit Seattle’s website at

“Whether one is traveling with friends, family or colleagues, Utrip is an easy and fun way to create a tailored Seattle experience, allowing visitors to find lodging, restaurants, and activities around the city that fit their personality and interests,” said Tom Norwalk, President and CEO of Visit Seattle. “Utrip is a great complement to our newly designed website and an additional tool we can provide travelers to help them make the most of their visit.”

Utrip is free and easy-to-navigate, combining smart technology and algorithms to factor in time of year, special events in town, an establishment’s hours of operation, as well as how relaxed or packed a traveler wants their agenda to be.

“This is the most customized and integrated experience we have built for a destination’s website– adopting Visit Seattle’s look and feel to make it truly seamless,” said Gilad Berenstein, founder and chief executive officer of Utrip. “As a Seattle-based company, we are excited to collaborate with Visit and further enable travelers, based on their personal preferences, to discover and experience the best of Seattle.”

About Visit Seattle:

Visit Seattle, a private, nonprofit marketing organization, has served as Seattle/King County’s official destination marketing organization (DMO) for more than 50 years. The goal of these marketing efforts is to enhance the employment opportunities and economic prosperity of the region. For more information, visit

About Utrip:

Utrip is a free travel planning platform that brings together the best in artificial intelligence and human experience, making it easy for travelers to create their perfect trip. Founded in Seattle in 2012, Utrip’s predictive technology works on a vast travel database that has been curated by local experts. Once a traveler indicates their interests and budget, Utrip’s algorithm sorts through millions of combinations of must-see sites, activities, and restaurants recommendations to deliver personalized itineraries — in minutes. Travelers may then book lodging and share their itineraries with friends.

Utrip PRO, the white-labeled version, allows businesses such as DMOs and hospitality groups to offer personalized travel planning on their sites. Utrip’s companion mobile app provides access to itineraries, directions and personalized recommendations on the go. To learn more about Utrip or to plan your next adventure, visit

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