Press Release

Visit Seattle Receives Top Honors for Destination Advertising at Hospitality Industry’s Adrian Awards Gala

Seattle First Takes: Taking Flight video earns Platinum Award

NEW YORK– Visit Seattle’s consumer advertising video Seattle First Takes: Taking Flight and content channel web site received two Platinum Awards in the categories of Television – Consumer and Web Site, respectively, at the 60th Anniversary Hospitality Sales and Marketing Association International’s (HSMAI) Adrian Awards event last night in New York.

Seattle First Takes documents real travelers’ first-time experiences in Seattle. In Taking Flight, Conrad describes the sensations he feels aboard a seaplane soaring over Seattle. This original video series, which includes 15 episodes, airs on Visit Seattle’s original content channel

“We are honored to be recognized by HSMAI for our work and to be in the company of other outstanding brands and destinations,” said Ali Daniels, Vice President of Marketing for Visit Seattle. “Seattle First Takes was our way of sharing the awe and wonder of our city that only first-time visitors could so perfectly describe. It was the first of many different series that are all housed on our web-based channel,”

In addition to receiving this year’s Platinum Awards for Seattle First Takes: Taking Flight and, Visit Seattle also took home the following three Gold Awards and two Silver Awards for destination advertising and digital marketing campaigns:

Visit Seattle Marketing team celebrates two platinum awards at DMAI gala. Visit Seattle

  • Gold in Advertising for – Advertising Innovation
  • Gold in Advertising for Feast for the Senses campaign – Complete Campaign
  • Gold in Advertising for Seattle First Takes: Pike Place Market –Television – Consumer
  • Silver in Advertising for Sounds By the Sound – Advertising Innovation
  • Silver in Digital Marketing for Seattle First Takes – Web Ad Series

Visit Seattle was recognized out of more than 1,200 entries submitted and evaluated by expert hospitality, travel, tourism, and media professionals.

 About Visit Seattle

Visit Seattle, a private, nonprofit marketing organization, has served as Seattle/King County’s official destination marketing organization (DMO) for more than 50 years. The goal of these marketing efforts is to enhance the employment opportunities and economic prosperity of the region.


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