Press Release


May 21, 2018

Media Contacts:

Kauilani Robinson, Visit Seattle
(206) 461-5839 |

Addie Davis, Visit Seattle
(206) 461-5805 |

Visit Seattle’s Tamara Thorhallsson Named One of 30 Future Leaders of Destination Marketing

Thorhallsson chosen from among nearly 100 global applicants to join the class of 2018

 SEATTLE – Tamara Thorhallsson, Tourism Manager at Visit Seattle, was selected to participate in Destinations International’s (DI) 30 Under 30 program, class of 2018. Now in its eighth year, the Destinations International Foundation’s 30 Under 30 program is supported by founding program partner SearchWide and sponsored by IMEX and Northstar. Investing in the future generation of destination experts, 30 individuals under the age of 30 are selected annually to gain valuable industry networking opportunities and increased thought leadership throughout the year. The class will convene for the first time and will be formally recognized at DI’s 2018 Annual Convention in Anaheim, CA, July 10-13.

The honorees were publically announced May 18 by Destinations International President and CEO Don Welsh. “We are thrilled to welcome this year’s 2018 30 Under 30 class to our Annual Convention in Anaheim,” said Welsh. “Attendance to the convention will be the first of many educational and professional development opportunities offered through the program.”

Thorhallsson was selected from among nearly 100 global applicants, based upon an application and a video submission addressing her initial decision to join the destination marketing community and how she foresees the 30 Under 30 program helping to achieve her career goals. “I joined the destination marketing community thanks to my genuine passion for the city [of Seattle],” Thorhallsson states in her video. “I’m a firm believer in the power of travel and its ability to bring people together.” Now, Thorhallsson is looking forward to the impact this program will have on her personally and on her career growth in the tourism industry. “I am so excited to have been accepted into this program, and for the opportunity to build a lifelong network among the other honorees. I am looking forward to the continued opportunities for professional development throughout the year.”

Thorhallsson joined Visit Seattle in February 2016, and is responsible for promoting Seattle as a world-class leisure destination, most specifically within the Japan, Australia and New Zealand markets. Tamara accomplishes this by hosting travel trade and media clients on familiarization trips, attending trade shows, organizing sales missions, and developing creative marketing campaigns. Prior to Visit Seattle, Tamara was an Events and Programs Manager at the Seattle Chamber of Commerce, where she organized business trips to international destinations. Thorhallsson was born in Japan, raised in Hawaii, and is a dual citizen of Iceland and the United States.

In addition to being chosen by DI’s selection committee, Tamara also received a nomination and the approval to apply for the program from Visit Seattle’s President and CEO, Tom Norwalk. “Tamara brings passion, cultural sensitivity and real international expertise to her role as tourism manager,” said Norwalk. “We are fortunate to have her as part of our team and we couldn’t be more proud of her achievement.”

Visit Seattle’s Vice President for International Tourism, John Boesche, echoes Norwalk’s enthusiasm. “Tamara’s international perspective, creativity, and dedication to our clients and partners make her uniquely qualified to participate in this program. We are looking forward to the ways she will bring fresh ideas and knowledge to our International Tourism team as she engages in this program with Destinations International.”

Program benefits include:

  • Complimentary registration and three nights’ accommodations during Destinations International’s 2018 Annual Convention in Anaheim, California
  • Complimentary registration for Fundamentals in Destination Marketing, the first course of Destinations International’s PDM program
  • Year-round professional development focus, including regular interactive webinars and an online community to share ideas

For more information about the 30 Under 30 program or Destinations International, visit

About Visit Seattle:
Visit Seattle, a private, nonprofit marketing organization, has served as Seattle/King County’s official destination marketing organization (DMO) for more than 50 years. The goal of these marketing efforts is to enhance the employment opportunities and economic prosperity of the region. For more information, visit

About Destinations International:
Destinations International (formerly Destination Marketing Association International) is the world’s largest resource for official destination organizations, convention and visitors bureaus (CVBs) and tourism boards. Destinations International is about serving destination marketing professionals first and foremost. Together with more than 5,000 members and partners from nearly 600 destinations in approximately 15 countries, Destinations International represents a powerful forward-thinking, collaborative association; exchanging bold ideas, connecting innovative people and elevating tourism to its highest potential. For more information, visit

About the Destinations International Foundation:
The Destinations International Foundation is a nonprofit organization dedicated to empowering destination marketers globally by providing education, research, advocacy and leadership development. The Foundation is classified as a charitable organization, under Section 501 (c)(3) of the Internal Revenue Service Code and all donations to the Foundation are tax deductible. For more information visit






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